Business Performances
Teatro Magro speaks to agencies and companies in a perspective of enterprise institutional communication. The “Performance for Business” belongs to all business realities willing to participate in an event or to organise it in its entirety. We operate by designing artistic entertainment with an elegant profile in situations like manifestations, trade fairs, inaugurations, anniversaries.
Art
Performance is art at the service of companies and agencies that participate in or organise events. Art allows to express a product, to materialise a company mission, to bring life to a brand, representing them in unique moments that originate from the fruitful union of imagination and reality, from the encounter between Teatro Magro’s polyhedral creativity and the product-service-value the client chooses to promote.
Emotion
Performance is emotion: emotion originates in the spectator who sees the representation of the product and isn’t subjected to it, who enjoys the event in an active, personal, sensorial way. It is emotion that strengthens memory, gives gratification, stimulates thinking, engages, encourages loyalty in the product/service and a sense of belonging to the wider and shared system of significance that is the business world. It is emotion that moves the input to buy.
Action
Performance is action, both human and mechanical, of actors that with their physical presence animate the object, become the object, evoke the object inside a setting that is designed and curated in every detail to represent and express in an original way what the client wants to communicate to his audience.
Innovation
Performance for Business is therefore a new way of thinking and making events, situations that are always new, unexpected, ironic and disenchanted, designed and custom made on the ideas, the products, the focuses, the brand and the targets of the client company.
